Xiaopeng’s star sea and three -piece bed on the bed

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Zhang Nan

小鹏的星辰大海和床上三件套

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/ Shi Yuchao

As the first mass -produced model with lidar, the most popular highlight of Xiaopeng P5 can be sleeping in the car.

During the European Cup and America Cup in July and July, Xiaopeng P5 furiously brushed a wave of watching the ball and watching the movie.

小鹏的星辰大海和床上三件套

It is a bit surprising for Xiaopeng, which has always been working hard to create a “smart” label, and the official positioning description of P5 is “a variety of comfortable smart home sedan”.

At the P5 listing conference, the chairman of Xiaopeng Automobile and CEO He Xiaopeng mentioned RV several times. Since the development of P5, P5 has been thinking about how to meet the two major needs of the family and intelligence. Trying the logic, “Thinking about the same and differences between passenger cars and RVs. Now Xiaopeng P5’s interior space is comparable to small RVs.”

小鹏的星辰大海和床上三件套

Even “considering putting the bathroom on P5 at the time, but unfortunately did not do it in the end.”

In October last year, Li Bin, the founder, chairman, and CEO of Weilai Automobile, mentioned his biggest expectations for smart cars and autonomous driving when he was in class 1 in Xuanyuan. Can sleep in the car. “

小鹏的星辰大海和床上三件套

I also emphasized that “I always feel that everyone may overestimate the value and significance of the digital scenes in the car, and I don’t think it is so significant.”

Li Bin felt that sleeping was the biggest meaning of smart cars. Xiaopeng made a P5 that can sleep. I don’t know if it was the same as the hero.

小鹏的星辰大海和床上三件套

Therefore, Li Bin is the best spokesperson for Xiaopeng P5. Imagine that if the model sleeping in the title car is replaced by Li Bin, he is lying next to He Xiaopeng. The picture is too beautiful.

P5 is not only used as gimmicks. Xiaopeng has very seriously prepared the sleeping set and movie viewing set. Sleep sets include pillow quilts, inflatable mattresses and bed masks, memory cylindrical pillows, and movie viewing sets include projectors, projection screens, and projector fixed racks.

These sets and laser radar together have become the two major killers of Xiaopeng P5 together. It can be seen that this product is how much MIX is, the most advanced technology and the most magical features together.

Following P7, Xiaopeng has once again entered the car market for new brands, domestic brands, and electric brands. P5, a market segment, is more difficult than P7. The dumbbell handle area, which has always been called the “dumbbell market” of the electric vehicle.

Quite aggressive price, laser radar+three -piece set of beds, can P5 overcome dumbbell handle?

The logic of sleeping car

Xiaopeng P5 is not the first model that can sleep in the promotional car. In the traditional car era, there are many cases that can lying and sleeping to express the large space in the car.

Geely Hao, who was listed in June last year, took the theme of “lying down”. After the second and third rows of seats were poured, a flat space of 2.2 meters became a highlight of the model. With an inflatable pad, you can lie flat and sleep.

Xiaopeng P5 is named “Hundreds of Smart Space” to show that he is different from these models with large display spaces.

How to re -layout in the car, how to develop more functions, and scenario applications are a major topic facing smart cars. Its changes in cars, changes in the use of cars, or even changes in driving methods, especially in high -end autonomous driving After implementation.

小鹏的星辰大海和床上三件套

The new forces of car construction were trying early in this field. Byten M-Byte’s front seats can be rotated 12 degrees inward. The rear passengers can therefore experience the 1.2-meter-wide super screen without cover, and also create a space that is more interactive and interactive.

It is not much 12 degrees, but the traditional model of the passengers in the car before is a prying. However, due to M-Byte’s delayed energy production, it is unknown to the current experience of this change.

小鹏的星辰大海和床上三件套

And more aggressive. On October 22, 2018, China Hengtian Group’s REDS Smart Mobile Space Company released the product RedSpace. They called this product “Fourth Space” -the boundary of the transportation, meeting urban residents’ mobile office, leisure and entertainment, temporary resting rest Wait for multiple requirements, the seats can be rotated and dismantled, and the steering wheel can be folded.

The designer of RedSpace is a legendary figure in the automotive industry, former BMW design director Chris Bangle. This weird car can be equipped with 4 adult passengers when driving through the seat. It can accommodate 5 adults during static, and can accommodate 1 or 2 suitcases. The driver’s seat in the front row can rotate, and the steering wheel can be “recovered” in the direction of the instrument platform. The screen on the dashboard can pop up, and there are desks on the top to pull down.

Perhaps it was too aggressive, and Redspace disappeared after a press conference three years ago. But undoubtedly, how the space for smart cars in the future is still a major issue for the function of smart cars, what functions and use scenarios of smart cars.

Xiaopeng is obviously trying to make this attempt. Although sleeping and watching movies are only the function of the vehicle static, these functions allow the use of cars to expand.

In addition to RVs, Xiaopeng P5 may be the first passenger car that carefully considers the owner to sleep in the car, even lunch breaks, and overnight. On the lunch break above? How many people will watch movies on it? Just like when we first did NGP, how many people used NGP, we do n’t know. Today ’s laser radar version’ s first batch of users is very high, far beyond us, far beyond us The scale of partners can mass production. To be honest, at the beginning, we did not imagine that there would be such a high proportion. “

He Xiaopeng thought farther, “A 4 wheel of today has such a car, is it a model of 5 to 15 years? I have a huge question mark.”

“There are many innovations on P5, for example, the first time the high -end intelligent auxiliary driving adds the innovative thinking of lidar. For example, if we can use the space of a larger car in the future, can we take the car and the RV and the RV The car that is better associated with life. The exploration that everyone sees is the first step, and we still have this exploration in the back. “

It can be imagined that the smart cars may not be listed at the press conference in 5 years. The parameters of the mileage and zero -hundred acceleration time are available, but the additional functions and usage scenarios in addition to the transportation.

It seems that in addition to capital, technology, and chips, the challenges of automobile companies have imagination.

小鹏的星辰大海和床上三件套

User balance and experience choice

He Xiaopeng said that the laser radar and the ever -changing space were required to do it.

These are the two most significant labels of Xiaopeng P5. The previous one was the general trend of intelligence. It was only a matter of time. Xiaopeng grabbed the first domestic. The latter is the sword walking.

Smart is undoubtedly Xiaopeng’s star sea and other companies. Competition is to make products that make consumers more satisfactory and continue to live on the way to the end.

“Making consumers is satisfied” is a process of choice and balance. It is impossible to satisfy everyone, and sometimes even most people cannot do it.

For example, on the major communication platforms, discussions when they appear from P5 to the listing, the advantages are: price, space, battery life, lidar, XPILOT 3.5 intelligent auxiliary driving system, city NGP, cross -floor parking lot memory parking …

The slot point has appearance, interior, 811 battery cell, G3 chassis, torque beam rear suspension, laser radar is too low … Sometimes some of the advantages of some considers are unbearable.

What’s more terrible is that these people with advantages and disadvantages are often not typical consumers, but a small group of people.

Car companies are now keen to communicate with users and quasi -users through official apps to obtain user feedback. But this method ignores the characteristics of the “silent deviation” of the Internet -just like the survivor deviation of the survivors of World War II aircraft. People, and are the least representative parts.

He Xiaopeng also remembered that when he started his first business, a competitor closed after 4 years. There were three reasons for the company’s summary of the company’s failure. The first was to be brought to the ditch by a small number of users. This sentence impressed him extremely deeply, always remembered for so many years.

小鹏的星辰大海和床上三件套

He said, “But from a different angle, you will not be friends with your customers. This is a degree of relationship. If you listen to the suggestions he gives you, you estimate that you will hang up; It’s. “

小鹏的星辰大海和床上三件套

“When we make a product, how to buy gold from the sand. Because the customer’s demand scene is as many as sand, you are related to your gold that is suitable for you. Logic. “He believes that a good product manager does not need to do a customer survey. No one knows what the real change is to do. Users need to be led.

小鹏的星辰大海和床上三件套

Regarding making good products, He Xiaopeng also emphasized that in the era of change, only part of the original experience, old practices and thinking are right. Because you have rich experience in the past, you derive the wrong conclusion in the changing environment. That’s what you mean. “

In Xiaopeng Automobile, He Xiaopeng, who was born on the Internet, plays anti -traditional promoters. For example, the Lidar and the Variety space of P5 are required to do it. “Many more experienced product staff dare not suddenly. No experienced product personnel, the more dare to dare, the last is a balanced system. “

Including P7’s Pengyi version. He Xiaopeng firmly believes that the Pengyi version can be sold well, but no one believes in Xiaopeng in the interior of Xiaopeng. In the end, He Xiaopeng was under pressure, and it was questioned when it was distributed. People with experience in the automotive industry do not believe the customers brought by this differentiated ability, but now many people believe it. “

In the unpredictable market, product manager He Xiaopeng’s judgment has defeated industry experience several times. Next, P5 will test his product judgment again.