Double 11 adult diaper rankings, reliable, old Laifu, An Erikang, etc. occupy the first echelon


Correspondent Peng Tian

The Double 11 curtain has just fallen, and the sales data of each platform have been released one after another.

In the huge “blood fighting” army, in addition to young people, many elderly consumers have joined. With the aging of the population, adult diapers are developed rapidly as an old -fashioned product. This year’s Double 11, what is the battle condition of adult diapers on each platform?

On the day of Double 11, in the ranking of Tmall’s adult diaper shop, reliable flagship store continued to lead, ranking first, Lao Laifu flagship store ranked second, An’erkang flagship store ranked third, Zhou Lord flagship store ranked fourth, bags Adult flagship store ranks fifth.

Tmall 2021 Double 11 adult diaper shop rankings


On the day of Double 11, in the ranking of Tmall’s adult diaper brand, the reliable brand ranked first, An’erkang ranked second, Lao Laifu ranked third, Master Zhou ranked fourth, and adults ranked fifth.

Hangzhou reliable care products Co., Ltd. (hereinafter referred to as “reliable shares”) was established in 2001. It is a high -tech enterprise focusing on disposable sanitary products design, research and development, production and sales. Pet sanitary products, etc., have many well -known brands such as reliable and absorbing treasures. On June 17, 2021, reliable shares (301009.SZ) were officially listed on the Shenzhen Stock Exchange GEM.


The seventh census shows that the population over 60 years old is 264 million, accounting for 18.7%. According to the law of population development, the population born in the early 1960s will enter the elderly in 2022. During the “14th Five -Year Plan” period, my country will enter a moderate aging society. By 2025, my country is over 60 years old. The elderly population will exceed 300 million, and the development of product -related products is very promising.

In 2020, the per capita consumption of adult incontinence products in my country was only 4.3 US dollars, which is lower than the per capita consumption level of nearly 70 US dollars in mature markets such as the United States and Japan. The main reason is that consumption habits have not yet formed.

Adult incontinence products have the characteristics of convenient wearables, closely personal, and reduced action after wearing. They can provide professional nursing protection for adults with different degrees of incontinence. The quality of life of the elderly.

The Kaidu Consumer Index shows that, driven by the new crown pneumonia’s epidemic, with the further subdivision of the use scene, the promotion of manufacturers, and the change of consumers’ concept of adult diaper, the penetration rate of adult diaper has further increased, the use scenarios and the use scenes and The crowd has also been further expanded -in addition to the elderly group, products that are specifically targeted at adult women have also appeared.

At present, adult diaper is still a relatively decentralized category. However, paper products and protective manufacturers are actively participating in the competition of this track. According to data from the Consumer Index, in 2021, there are 100+ new brands entering the adult diaper market, of which many local brands and foundry companies have created C -end brands. The new giant is still brewing, and the adult diaper market is surging.

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Source: Qianjiang Evening News · hour News