I have witnessed the jams and crawler in the Nantong home textile industry. “

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[Yibang Power News] Shanghai to north, crossing the Yangtze River, the first stop is Nantong – the hometown of Zhang Wei in the Qing Dynasty, and the last city flowing through the lower reaches of the Yangtze River. In 1984, Nantong became one of the 14 external open cities along the coast. In the past 30 kilometers away from the urban area, the Shuishi Bridge at the junction of the three townships, there is an inconspicuous embroidery market.

In the middle of the 1980s, when the first batch of gold arrived, many disappointments. There is no bridge, there is no road, and there is no street light. The embroidery market is surrounded by farmland and villages, and the air echoes business dealers, flowing water and insects. After the sun falls, the village is taken over the night and gradually fall into the silence.

However, the speed of catching is more fast than the shoulders.

. After more than 30 years, the quiet coastal villages changed, only in terms of size, became a higher world home textile center with the fifth Avenue in New York, Frankfurt. In 2020, Shuishi Bridge transactions exceeded 230 billion yuan, providing 60% of home textile products worldwide. Lands in less than 100 square kilometers, gathered from woven, dyeing, printing, finished products, research and development, sales and logistics.

This is the epitome of the strong rise of the world factory and the white brand e-commerce, and is also the pride hidden under the public’s eyelids.

In the bustling world of Shuishi Bridge, the wave is a wave, some people are pushed to quickly get rich by the huge waves, some people are not self-knowledge, and some people are inappropriate, and they will regret it in the future.

Today, the feast has been transferred to the next half. China has turned into the consumer market from the world factory, the new consumption, manufacturing transformation and upgrading, manufacturing industry zone represented by Shuishi Bridge, due to the improvement of e-commerce infrastructure, the industry chain is developed, and the product can produce affordable products.

Become an e-commerce platform and service provider to develop the main battlefield of the sinking market, and it is also the land of the final market.

01

Kobe Pillow “10 minutes sold out”

Send 2.4 million single express every day!

Shuishi Bridge is a home textile “online security paradise”, which is born to create a wealth legend, and also tells the hard work.

Busy is it is its normal. It is a normal day, starting from the 9 o’clock in the morning, it will gradually end from 5 pm.

At 4 o’clock in the afternoon, when I close, my home textile city is still a busy scene. The express trolley of SF, extreme rabbit, Jingdong, Shentong and other logos, some have passed from cross-crossing network roadway, some docking outside the store and stalls. In the shop, people are waiting for the last wave of customers.

On the 12th of Zhao Road, in the big white home shop, Zhu Rui took a single single, quickly shuttle between the shelves.

He is distributing a Tmall shop, proficiently from the shelf, the core and four sets, one piece to the door. Outside the door, the girl in the twenty girl is thrown into a van with a van, so that they will take a thing.

After half an hour, these goods were sent to a nearby warehouse. There, the workers put on the orders taken by customers, install the tag and small cards, then be packed, and put the express list, waiting to send to all parts of the country.

我在南通家纺产业带 见证抖音快手“杀进村来”

If the foreign e-commerce seller, this will usually save this step. They sent the tag and small card in advance, and there were customers to place orders online, the stores and files will be shipped directly.

Home textile City 10,000 shops, behind the operators are mostly factory, wholesalers and branders, most wholesale and non-retail, many of them will undertake e-commerce generation.

According to statistics, the Shuishi Bridge issued 2.4 million single express parcels every day, and there were 7 orders from here.

It is the largest worldwind, and the products include curtains, fabrics, cushions, bed products, carpets, bath towels, kitchen textiles, beds, bedspreads, mosquito nets, mats, blankets, pillows, etc., and are all hand sources

. Most of the finished products sent to all places are white cards, and local calls are called bulk goods. They also have the medium and low-grade products made by cotton, and the price is only 30% -50% of the retail end.

A few years ago, Zhu Rui took a university in Ningxia Shizuishan and found a four-piece set produced from Shuishi Bridge. The factory price was 23 yuan, and sold 65 yuan locally. He went home on the holiday, and hundreds of sets were purchased.

The parcels were sent to the world, and wealth flows into the stone bridge. A local businessman said that early money is very good, it can earn a lot of millions a year, although it is not as good as before, but it is still very considerable.

An area of ​​about 100 square meters, 1-2 people operate, supply e-commerce, earning a year to earn a year. At the end of last year, despite the influence of the epidemic, a home textile photographer still spent more than 170 million, bought a Porsche 911.

The Shuishi Bridge is a heaven of the Internet, which can destroy someone, or all him, everything is full of snowflakes. You have to pay attention to the changes in customers, suppliers, and markets, once the reaction is slow, business is going to the head. In 2016, when the NBA Course was retired, a company quickly launched a Kobe series pillow, sold on the Internet, sold out for 10 minutes.

But behind the legend, there are also hardships that ordinary people have not tasted.

. At 5 o’clock in the afternoon, Zhu Rui completed the goods, and received a phone call, let go of the factory. A bunch of goods will be sent to the customer, but the delivery worker will go to get off work at five o’clock, and he can only run a trip. He said that the trivial things are very much, when you encounter your busy, get up at 56 in the morning, overtime to the night.

300,000 people are engaged in home textiles in Yanshi Bridge, 90% is foreigner. Anhui, Henan and Jiangsu people are more, followed by Shaanxi, Guizhou, Zhejiang and Fujian.

Many people have arrived here, generally start from low investment, low gross profit production, accumulating a certain number of funds and customers, and then enter high input, high gross profitrs wholesale and network retail links. Many businessmen in Zhejiang, Fujian and Nantong, in addition to capital strength, they are more courageous, their minds are bright, and the size should be a boss.

Nantong people earned money, most of them don’t want children to work hard to do home textiles, but if children have achieved good results, there is no way. In the local area, the child is not college, and can only follow his parents to do home textile every day. However, there are also many young people to take the initiative to choose home textile industries. I said with Zhu Rui, “I can earn money, why do you have to work hard.”

After graduating from Zhu Rui University, first took a half-year programmer in Suzhou, and then resigned back to Nantong, and did four-year fabric business with his sister. In 2020, he founded a big white home and supplied the e-commerce seller. He got a fabric from his sister, and found the design company and sent it to the partner’s factory processing. The conditions are convenient, so that the accounts of the big white home are greatly reduced, at least 1-2 months.

我在南通家纺产业带 见证抖音快手“杀进村来”

Dabu family is located in the Shuishiqiao micro-supply market, more than 50 square meters of stores, plus more than 300 square meters of warehouses.

The micro-supply market is one of the two major e-commerce densities of Shuishi Bridge, gathered a number of home textiles, entrepreneurs, designers and e-commerce sellers, they want to take the boutique and high-end routes, prices, quality and design are higher than Be earlier by the North North Road. The latter is commonly known as the new street supplied by the online sales, and it is supplied to Taobao sellers in the early years.

Online supply, a street traffic jam

Six years in micro supply, e-commerce infrastructure and industrial chain tend to improve, surround product design, packaging, shooting and details page introduction, etc., the birth of hundreds of professional service companies.

According to Yibang Power Survey, local writing an e-commerce details page fee 300-500 yuan, shooting a photo of 500 yuan, the model is around 2,000 yuan.

Not long ago, Dahuai Home has been listed, Zhu Rui, please model and photographer shoot, a photo of 500 yuan, model once in 2000 yuan, spent 16,000 yuan for two days. He also invited people to write e-commerce details page, and then send it to customers. This makes the downstream e-commerce seller’s work more easily, they only need to upload these pictures, and copy the details page ready to be prepared.

If you make a explosion, provide professional services companies, studios and models are also followed, and the merchants have swarming, in addition to the queue, or line up! Under the profit, many photographers and copy of the Copywriting will work for more than one year and will resign separate portals. In the long run, the local e-commerce service industry chain is also spectacular.

02

1000+ home textile “live band”

John quick hand accelerates “killing the village”

At 10 o’clock in the evening, standing on the top floor of Zheshang Building, overlooking the 300,000 people’s home textile town, in front of me.

The Shuishi Bridge is a small town of Nantong City.

Its center is the two major trading markets. Zhihao is mainly in the face, and the Shuishi Bridge is mainly based on finished product wholesale, and both are geographically connected.

After the arrival of the night, the Shuishi Bridge began to show a secret side. The old people danced in the distant air, and the group of children smiled along the airlines of the home textile city, men and women ended the busy day, walk into the restaurant, cafes, barbecue stalls, KTV and foot bath, ready Remove the exhaustion.

At the fourth floor of Zheshang Building, Zhejiang Taizhou businessmen Chen Guoong returned to the office, while fearing tea, while telling the story of Zhejiang businessmen. “Zhejiang is willing to suffer, the courage is relatively large, and the mind is more superior. Generally, I will go to the door to play the sleeping floor. This is the spirit of Zheshang.” Chen Guo Yong had a short pause, followed by Mandarin with strong Zhejiang Laughing, “Blow a cow, do something about it here.”

His family has worked in Taizhou, and the brothers and sisters were engaged in home textile business. In 1995, he also entered the home textile industry. In 2003 after eight years, he moved from Taizhou to Shuishi Bridge and continued to do home textiles. At that time, from here home textile finished products, first sent to various provincial secondary wholesale markets, such as Kunming Shujiwan, Chengdu lotus pool, Xi’an Yiwu market; then flowing to a lower level of prefecture-level city or district market, most The retail store is in this.

The Internet is developing rapidly and constantly eating traditional business chains. A large number of retail stores and sellers bypass the wholesale market, directly to Shuishi Bridge. At the same time, the ratio of customers who purchase home textile products online will continue to improve.

2.30 billion yuan transaction volume, offline retailer nearly 100 billion, 80 million B2C e-commerce, 50 billion yuan in brand store.

At the end of 2018, Chen Guoyong founded the Chinese national spinning guide to link source manufacturers and offline retail stores with B2B trading platform. They first collect information on home textiles, make a website and brochure, and then send the promotion to the whole country’s textile store, free publicity, promote the website and source manufacturers, let them order it.

China Spinning Guide Billboard in Shuishi Bridge

In the Shuishi Bridge, in addition to the Chinese spinning guide, there are at least three B2B trading platforms, 91 new textiles, home textiles and 591 home textiles, respectively.

Customers in China’s Spinning Guide are mainly based on the retail stores in the country, while 91 home textiles are mostly based on e-commerce sellers. They all serve B-terminal sales, charges up to the top, wholesalers, and the downstream merchants are free. Zhu Rui said, once a 20,000 yuan advertisement, one purchase will basically go back.

Walking in Shuishi Bridge Home Textile City, all of you can see, most of them are covered by these B2B trading platforms and e-commerce service providers, body, wall, big screen, billboard, electric pole, shop door …… Due to the promotion of ordinary consumers, the outside world is actually very little perceived.

“If the consumer outside is known, what should I do in the top?”

“You are here now, do you know that there are more than $ 100 billion? Even Single, merchants sometimes ship delivery.

Directly facing C-terminal consumers, many businessmen have moved this thought, but most of them are returned. In 2013, Anhui merchants Qin Zhai transferred from foreign trade to domestic sales, while starting work, while opening a shop in Tmall and Jingdong, please have experience in operation. After four years, because of the loss, he can only sell Tmall shop, concentrate on doing the factory.

After selling Tmall shop, Qin Zhai re-entered 1688 to do foreign trade wholesale business, and found it wrong. In the early years, it is a big order, and now most of the small wholesale and retail orders. Last year, Alibaba announced the first batch of “Super Factory” in the Shenshi Bridge home textile industry, which has Qin Zhaigan’s Zhuo Xiu home textile. The plan intends to lay layers in business and factories, allowing big buyers and super factory to dock, reduce intermediate links and mismatches.

Most stores and stations do not do online stores and live broadcasts, which is large because of time and energy issues. Every day, most of them are used to pay attention to the products and operations, how many orders are required to the factory, how much raw materials are needed, the store is replenished, and the customer is delivered …

An epidemic makes the flowing thing, how to directly face the C-terminal consumers, and have new urgency.

我在南通家纺产业带 见证抖音快手“杀进村来”

Last summer, more than 1,000 Nantong home textile enterprises took a live broadcast, a monthly sales exceeded 500 million yuan. Although it is slightly less than 230 billion yuan, it has brought new hopes for some companies.

Alibaba has more than 40 teams, preparing to support 50 super plants. Jingdong’s ambition seems to be bigger, in addition to the name of helping more than 1,000 textile companies, selling access to the line, but also gathered 1000 high-quality merchants to create Jingxi Factory. More e-commerce platforms and service providers, they enter the stimundi bridge.

Anhui merchant Zhang Jaeda organizes colleagues to study, Spring Ya family should not do live goods, discussion is very intense. He finally chose a conservative road and did not squeeze into the live flood. “Our role is the manufacturer behind live broadcasts, and live broadcast, we are outside.” He said, even if there is no direct doing, the orders of live broadcasts continue to grow.

Everything just started. The Zheshang Building is located on the edge of a crossroad. The surrounding neon lights and store signs, the most conspicuous big characters in the past few years, it is always Taobao, Tmall and Jingdong, and then add more micro business, now it is shaking. Sound, fast hand and live band.

Chen Guoong said, although many people have entered it, they are still relatively backward. After a period of development, the Shuishi Bridge has a number of MCN institutions and operations, but more is the business store broadcast.

我在南通家纺产业带 见证抖音快手“杀进村来”

At this time, the night is deep, if someone crosss and the breeze blew home textile city, see the stars emitted by the store, and most of the live business. After 5 o’clock in the afternoon, the express delivery is no longer closing, the store and the factory have closed the door, the anchors ushered in the golden time of the live broadcast, and the busy continued until the second half.

03

“2006”: Printing of the Shuishi Bridge counterattack

World factory and white brand e-commerce strong rise

The depths of the mountains, a wedding is in progress.

Before the mud, the soil room, a face, a face, like the rain brushed, the dark skin filled with wrinkles, hardships, rough, and deeply immersed. And life is like a cycle, the same thing is repeated on the day, follow the same practice as the past.

That is mid-March this year, Zhang Jaeda drives to the depths of the northwestern mountains in China, driving more than 1,800 kilometers in the whole process, participating in an employee’s wedding. Standing at the wedding scene, looked at the crowd in front of him, he suddenly felt emotion, if you change time and place, you will also be a Pu Tutong’s farmer.

He was born in the rural areas of Fuyang, Anhui, where it is the area of ​​Anhui and Henan junction, parents are farmers in local local points. After leaving the campus, the first job he did was security.

But now, he is a chairman of Spring and Yuxian, a businessman who is over 100 million.

If the Shuishi Bridge is a microcosm of the world factory and the white brand e-commerce, then Zhang Jacheng and his business are a foot of the episode.

Zhang Jaeda is the Spring Festival home textile saying

The reversal of fate occurs in 2006. That year, he was 22 years old. One person stayed in Hefei, ready to self-test undergraduate during the day, and be a security guard at night. One day, he opened the door to the businessman returned late at night, and the other party gave him the address of the home textile city of Nantong, Jiangsu Province, let him go there.

In the 1980s, the global manufacturing industry ushered in the fourth large transfer, and China took a rod “Asian four small dragon.” In the 1990s, in order to solve the problem of excess domestic capacity, China has begun to gradually integrate into the world market. Since then, there is no brand, low added value, and low-tech content, China manufacturing, China, is made, starting the world.

In the home textile industry, Guangdong Le Cong, Dongguan and Zhejiang Taizhou occupied the wind. Many businessmen got the sample from these places, sent to the “three no matter”, and then sold the finished product to home and abroad. Soon, the robot roarly replaced the insects of the border at the three towns in Nantong.

Zhang Jaeda leaving Hefei. In the outskirts of Nantong, tens of thousands of textile workers in the eastern Nantong. At that time, French designers had put clothing and home textiles cutting and sewing in the east of China. The United States is full of “China Manufacturing”, US reporter Sara Bangony (Sarabon-giorni) is desperate and rushed. The collapse is written in a famous name to “the year to leave China”.

On December 11, 2006, China joined the World Trade Organization 5th anniversary, the organization of Pascal Lamy, he said I gave China a +.

Nantong lived more than 400 foreigners at the time, and there were many stone bridges. They get orders from B-ternels foreign customers, send them to Shuishi Bridge processing, and sell it again.

The home textile industry chain is very long, including upstream surface accessories R & D and design, midstream production and downstream circulation, US and Europe seize brand and retail, there are Zucchi, Westpoint Home and other enterprises, Japan and South Korea have difficulty research and development and design. China has almost all labor-intensive production links.

That year, China’s entrepreneurs were still savvy, Zhang Yiming was responsible for train tickets and real estate search, Huang Wei returned to China to participate in the founding of Google China, and Shihua has dropped from Tsinghua University and joined Google China. The future technology giants are still in the 襁褓, Taobao transaction volume exceeded 16.9 billion yuan, Jingdong Mall has only more than 50 employees.

Once the door of the times is open, it is like a tide, and there is no room to reverse it. In Nantong, in the Yangtze River, home textiles like Zhang Ja, began their entrepreneurship and rich roads in the world. This is undoubtedly a larger group, and a group of people in China.

Change is faster than everyone expected.

North America and Europe have been the world’s most important home textile consumption market. After the 2008 global financial crisis, wealth unequal in the two regions, and the society presents two polarificiation. In 2013, the Asia-Pacific region surpassed Europe and North America became the world’s largest spinning consumption market.

Home textile workers may be difficult to significantly perceive changes in experience. In 2012, in the sixth year of Shu Shiqiao, Zhang Ja was accumulated with 50,000 yuan, bought several second-hand sewing machines and a tricycle, rented a house, founded the spring 皖 home textile, preparing to undertake foreign trade processing Order, but starting is not good.

At that time, the North American and European markets were sluggish, the RMB had continued to appreciate the US dollar exchange rate, and the pressure of Chinese foreign trade enterprises was huge. On October 15, 2012, the RMB’s exchange rate and even set the highest level since 1993.

At that time, China’s large number of foreign trade companies turned to the domestic market, and a new feast has begun.

One side is a world factory, while emerging emerging e-commerce and consumer markets, all tensions and busy combine, getting a newly seamlessly connected new consumer world.

E-commerce caught home textile prices to ordinary people can also accept, and reshape product style, packaging and marketing. The factory launches new products at a faster speed, and the frequency is raised from 1-2 times a year to an average monthly. Traffic and consumption are concentrated to the head platform, and the home textile industry is constantly aggregation. Home textile centers in the local market, either die or shrink, Nantong Shu Shi Bridge finally ranks among the world’s three spinnets.

Zhang Jaeda followed the trend of this trend, transforming to domestic sales, giving booming B2C e-commerce supplies. He and people were shared in the city of Chengbei, with a year to rent 70,000 yuan. In the summer of 2013, I was just starting from the city of Chengbei Road. There is only 2000-3,000 yuan in the market. At the end of the year, especially double eleven, orders began to skyrocket.

That year, he earned more than 2 million, and it was formerly to work, only 60,000 yuan a year income.

. “Happy to die, I feel so good to make money, I feel too powerful.” He said that he thought of thinking about it.

Now, there are more than 100 people in spring, plus hundreds of people, producing four-piece home textile products, 150,000 months, the factory price is 130 yuan, the annual sales of nearly 200 million yuan, annual 15% speed grows.

In addition to the brand of non-printing, Hengyuanxiang, Antarctic, Arctic velvet and other brand, it also supplies the e-commerce seller, the product is mainly cotton, simple style, 40% supply Ali platform, 30% supply Jingdong, fight A lot of platforms, 20% are live goods, and the rest are line-like channels.

Zhang Jaeda entrepreneurship nine years, touched hundreds of customers, rarely saw “General Sheng General”. He said that every wave of channels will change a group of people. For example, a lot of business people doing well, most of the Taobao Tmall is not satisfactory.

In addition to follow the market and trends, no one has always been a boss, this is a ticket for ordinary people in the era.

04

Big, “Crossroads”:

New business experiment of a invisible champion

37-year-old Zhang Jaeda is not satisfied. “Luolai home textile, Mercury home textile can be listed, I think we slowly do it, and it is possible to go public.” He smiled and said, “I also have this dream.”

If you want to go public, he still have a lot of things to do, including the construction of clear direction and health business model, allowing business process information and intelligence, building stable and growing teams.

In particular, it is a suggestion that the famous management man Herman Simon is a suggestion given by entrepreneurs who want to achieve industry invisit championships.

But all this is also to consider the Shuishi Bridge that walks to the intersection. From the development of home textile industries around the world, almost all from the low value-added manufacturing link, then continuously extend downstream of the industry chain; simultaneously transfer low added value link, continuously strengthen fabric development, product design and brand retail contour Attached value link.

Although the Shuishi Bridge supplies 60% of home textile products, it does not solve the big and unsatisfactory problem, and is still low in the global value chain. Now, with the continuous rise in wages and rent, it must also meet the pressure of industrial transfer.

According to the geographical location and passenger flow, the rent level of the following Shuishi bridge can be roughly divided into three categories:

At the core area, the number of stores is relatively small, and the gold 8000-12000 yuan / square meter is rented.

General location, the main body of home textile city, and the main body of the port, rent is 5,000-80 million / square meters one year;

In a remote location, the number of stores is relatively small, and the gold is 3,000-5000 yuan / square meter a year.

Six years ago, the micro-supply market was just started, and a 50,000-meter store rented 30,000 yuan. Since then, all the way will rise, up to 130,000 in 2020, 2022 will rise to 200,000! “If in a good location, 50,000 yuan to get 600,000 yuan.” A businessman who did not want to be famous, someone took the door to two rentals, and the second landlord can earn more than 100,000 yuan a year.

Due to the B2B trading platform, live broadcasts and other online channel impacts, the next door store is gradually losing the functions, only the finished display and display function are left.

The business is called whether it is in a physical center location, no longer so important, the store and the stall began to relocate the rent of the rent and farther.

From the home textile market, there is a large number of home textiles, workshops, warehouses and industrial parks. After the rent rises, many stores and stations migrate to this area. However, in the core area of ​​people ‘s traffic, once there is a door, there will be someone to make up.

Spring and Yuxian is sitting in this area. On the edge of a country road, a van is parked at the door, and the yard is a three-story total 5,000 square meters of factory buildings, as well as several bungalows.

The facial film entered the factory, first cut the cutting board cutting, then packaged to the sewing of the tailor shop, making home textiles and put back to the warehouse waiting to go. Sprinkler of Spring Festival home textile, part of themselves, the remaining outsourcing. In Europe and North America, most processes have been located in laser, software and automation equipment, but Many factories in Yanshi Bridge are still completed by workers.

Trip clam is cutting the fabric

On the second floor of the factory, a 20-year-old boy came back and forth, flying quickly, sweat drove down from the torque. Last year, he applied to transfer from the office to the factory workshop and experience the life there. One year later, he lost more than 30 pounds, and now cut the hanging board.

The hanging plate cut is unique to the stone bridge, and it is also the hardest process to largely determine the good rate.

It belongs to the technology, and the newcomer can learn from the year, and the annual salary will be 100,000 yuan.

He is rushing a batch of cross-border e-commerce orders, customers from Shenzhen, open shops in Amazon. Put the product of the Shuishi Bridge with the label of “Made in China”, selling to the world. Home & Kitche is one of the most popular categories on Amazon, home textiles are important and sort, China’s large sellers are mainly from Shenzhen, Hangzhou (Eskimo / I am American home), Wuxi (Shangyi Global), Shaoxing (Mujia Home) and other places, rarely see the figure of Yanshi Bridge.

The migration of the store and the port also pushes the rent of the peripheral area. Coupled with wage rise and environmental protection, the labor-intensive enterprises in this area are moving to Subei and Anhui, especially in dyeing factories and processing plants.

This year, the Ching Ming Festival, Zhang Jaeda returned to Anhui Linquan home, in addition to visiting his parents and ancestors, and also visited the situation in the local construction plant. According to the plan, the Spring Festival home textile will leave the factory in Anhui, sales and market team in the Shuishi Bridge. He said that in addition to making a big foundation in the future, he will do its own brand.

He is negotiating with Linquan County, hoping to win more than 50 acres of land buildings. There is a textile park in the local area, which is supporting the corresponding industrial chain; Linquan is the largest population of China, 2306,600, and the labor force is sufficient. After moving over, the rent deducts shipping, the workers’ salary is lower, and the total cost is significantly reduced.

In the Shuishi Bridge, the loss rate of home textile workers is very high.

After the Spring Festival of the Spring Festival, only less than 30% of employees will return to the original factory, and the rest will replace employers, a few people to change or start a business.

In order to maintain a stable team, Zhang Juta can do everything we can.

At the beginning of this year, a employee returned to Gansu hometown, saying that there is no money in his hometown, can find 120,000 yuan. At that time, Zhang Janta was facing huge funding pressure. At the end of 2020, he made a house to mortgage and loans from banks. However, the requirements of the employee have not hesitated and hit money.

On March 25th is the anniversary of the Spring and Yuxian, usually set up a banquet. However, this year, he broke the tradition and used 200,000 employees to eat and red envelopes. He also stopped advertising of all shopping guide platforms, saying that the money saved is used to enhance customer service and product quality. “I sometimes think, don’t you do it?” He asked.

At local, Positive molecules such as Zhang Jaata have adventure ingredients and experimental properties. No one knows what efforts will succeed, but it is revealed by Pierre Bourdieu, like a sociologist.

The transformation is a dynamic process, individuals and their social capital can shape its process. So the key to the problem is that businessmen need to participate in this experiment.

One day in the morning, Qin Zhao drove from the micro-supply market, and the phone suddenly sounded. On the phone, Alibaba’s staff asked, did there be time in the afternoon, they want to take a documentary for Qin’s super factory. As for the effect of doing these, he said that he said relaxed: “It is equivalent to experimenting, first refining some things, look at the effect.”

Regarding the micro-supply market, there is a saying, the first year’s loss, the second year of insurance, earning money in the third year. Zhu Rui said that this year can earn money, in the second half of the year. He also said that waiting for the store to make a certain scale, he will take a time to do online store or live broadcast, and then look at it.

Chen Guoyong launched the Chinese spinning guide. It has been more than two years. At present, there are dozens of people, and some people stay in Shuishi Bridge, some people are in Shanghai. “(China Spinning Guide) This model has been running, the ship has been created, you have to go, this year is the critical time of the water.” He said.

In the Shuishi Bridge, the industrial upgrade is not an abstract concept, but it is a commercial trial of the real gold and silver, which is mixed with a little uncomfortable ambition and a big dream. But now, everything is in a rapid change.