In the “Test Room” of Chengdu, kill the Youbanka in minutes!
With the popularization of mobile Internet and the iteration of users’ consumer groups, the conflict between physical stores and e -commerce is becoming more and more acute; for a time, O2O arguments that “e -commerce downward and entity” are gradually accepted by enterprises and stores. However, there is also a wonderful innovation play method, which directly transforms its physical store into a “test room” and collects tickets to the outside world. This one in Chengdu is “try. Test the clothes room”, it is said that the threshold is almost rotten by customers!
This “fitting room” on the second floor of the Longhu Jinnian Street Shopping Center, Chengdu, is actually an offline experience store of Taobao. It can not only try it offline, but also the matching of membership and clothing. Take the clothes directly, or SF delivery. Let’s walk into this “fitting room” together to see what is more exciting than Uniqlo!
1. If you want to enter the store, first of all, you have to swipe the ticket
The fare is 5 yuan/time, and the annual card is 520 yuan/piece. Is it the taste of watching a movie?
Second, swipe the card into the door, there will be two cute teddy bears to welcome you
Really love! Still feel like watching a movie, what’s a good show?
Third, oh, in fact, this is an offline physical store!
The clothes in the store are all Taobao, Tmall, Vipshop
The explosion of the store that is great
Every piece is currently popular online shopping explosion models
Which one values, scan the code to see the price
If you feel acceptable, go directly to the fitting room!
Fourth, this fitting room, luxury degree to kill Youyi Library
Does it feel?
If the two go in …, huh! Intersection
Don’t worry, there are eleven rooms in the test room, enough for you to use it!
All kinds of themes are all available
There is a selfie rod in each test room
Satisfy the vanity of the smelly beauty selfie
It is found that the makeup is not beautiful, and they are equipped with a makeup box
The sofa is so soft that you don’t want to go at all
Chengdu people’s evaluation of the fitting room
This is a typical O2O model of “differentiation” online and offline integration. The offline version of e -commerce shopping guide platforms such as Mushroom Street and Beautiful Theory is the “pain point” that online shopping clothing cannot try on the spot. Although there is no data for the current business profitability of this store, the uncle still thinks that this innovation is still worthy of praise! Think from another perspective. Is it feasible if the mobile phone store also comes to “digital. Trial machine”?