Luo Lai’s brand authorized the whole network

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1. How about the Luolai brand

1. Shanghai Luolai Family Textiles Co., Ltd. (SH ROLEY HTTP://textile.co Company) is a professional business -operated enterprise, integrating R & D, design, production, and sales. His unique home textile products.

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2. Luolai (International) Industrial Park covers an area of ​​165 acres and has a construction area of ​​65,000 square meters. It has a domestic first -class production line. It uses the information and technology of Shanghai International metropolis to vigorously introduce and cultivate various senior talents to make the product design level. Always maintain a leading position in domestic peers and build high -quality products.

3. Luolai has more than 100 domestic designers and has a leading R & D design. Luolai has won the honor of China ’s inspection -free products and international quality system certifications many times, and ordinary people can also be very trustworthy.

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4. Luolai home textiles mainly produce various types of home textiles, including luxury kit series, single -piece combination series, cushion series, core series, mattress mattress pad series, pillow core series, jewelry series, etc. Planting products.

First of all, from the perspective of material selection, most of them choose skin -friendly and personal types: soft Modal fabrics, comfortable all -cotton fabrics, as well as smooth silk split fabrics and sky silk fabrics. Modal fabric has good hygroscopic breathability, as well as natural wrinkles -free and permanentness, very small shrinkage; cotton fabric, high elasticity, good stability, durable washing, good breathability, not easy to cause allergies, cooperation cooperation, cooperation : 13297014812

From the perspective of the manufacturing process, the pillowcases in the Lalai Family Spinning beds are all using the edge process. The stitching lines are fine and not easy to cut off. The sheets of four -piece sheets on the beds are used for splicing technology, with different designs in the head and feet, which can clearly distinguish the bedside and the end of the bed; Question; the sheets are spliced, and the sheets can also make the sheets smooth and stylish at the bend, which fits the size and plate size of various solid wood beds, which looks beautiful. It can effectively prevent the smoothness of the core, better fix the core, and no longer have to worry about the dilemma of emptyness in the quilt, while there is a quilt.

Is Luo Lai’s home spinning good? How about Luo Lai’s home textile? It is recommended that you look at different brands when buying Luolai home textiles, so that you can have the opportunity to buy better home textile brands. Luolai home textile products are rich and diverse. When buying home textiles, you can also look at its various series.

Luo Lai’s sub -brand cooperation:

Brand definition of dinosaur life:

High -value/high cost performance/good -experienced fashion lifestyle brand.

Brand mission:

Let people enjoy high -quality, trendy and fashionable home lifestyle

Brand personality: optimism and love life

Proposal: fun and enjoy life “face value is justice”

Design: Follow the trend trend Global design

Product: face value responsibility high cost performance and high quality

Brand is a complete system from positioning, product research and development, visual design, space design, packaging design, copywriting, and marketing promotion. Young fashion and everyone’s international home lifestyle brand to penetrate and communicate.

“A little dinosaur who loves the world and the story of his little friends …” originated from the unique brand name “Dinosaur”. In 2019, the IP image of the theme of the little dinosaurs was born, and the brand IP operation was opened. Little dinosaur IP will cover the design of the content extension of social media, the design and development of derivatives to the IP scene of the terminal store. Cooperation: 13297014812

Marketing system marketing promotion system

360 ° brand brand communication strategy, find resonance with the target customer group, passed to the target customer base according to the new positioning and concepts, create a new consumer mind, and resonate with them; -UP Store pop -up stores and other marketing methods to create topics and increase brand exposure and attention, thereby enhancing brand influence and helping to improve retail performance.

Merchandising commodity planning and structure

The

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According to the differences between channels and store/platform, a differentiated product structure is implemented to cover the needs of different people.

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In the collision of domestic and foreign ideas, both ESPRIT and Dinosaur have formed a unique brand style and continuously developing.

Product Development and Buyers R & D and buyers:

Under the “Nordic style and internationalization” brand positioning, MARTA, a brand design consultant of ZARA Home & Coin Casa, specially hired Marta as an international buyer, integrating domestic and foreign favorable resources, developing products with international popular trends and meeting young domestic consumption demands.

The designer team was led by the founder & chief designer of the CIAOGAO draft brand. There are hundreds of hundreds.

Sales Channel Mapping channel layout:

According to the characteristics of the company’s strategic development plan, the channels are divided into three categories: one is offline channels, including franchisees and direct store stores; second, online channels, including mainstream e -commerce platforms and social e -commerce platforms; The third is emerging channels, including TV shopping, gift group purchase, brand authorization

Dinosaur life is an external investment promotion, each platform can be, flagship store, specialty store. Pinduoduo also has a store to open a black label, the standard fee is also cheap, and the brand advantage is also large. In addition to Luo Lai, the dinosaur angels have a history of several years.

Our company is currently responsible for foreign investment cooperation brands:

One: ESprit:

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ESprit’s development history:

ESPRIT — Born in the 1960s, which was born in hippies, in the 1960s. At the beginning, the founder couple sold ESPRIT costumes on the Volkswagen Mini bus that symbolized the hippie culture. At that time, the boom in caring for the society and the acceptance of new thinking affected the development orientation of ESPRIT

There is a black label to open a lot of shops.

The founder Doug and Sussie met in the United States in 1968, and had a lot of enthusiasm for fashion in nature. Five years later, he founded his own fashion brand-ESPRIT

In 1979, the three -horizontal “E” logo of ESPRIT was born. John Casado designed the famous ESprit template effect logo.

In 1992, ESPRIT officially entered Mainland China and became the enlightenment of China’s western aesthetic taste

In 1995, ESPRIT expanded the brand to the new product field around the “home life”: bedding, bathroom supplies, home accessories, glasses, watches, etc.

In 1996, Dinosaur Home (formerly Dinosaur Textile) became the general agent of Chinese mainland of ESprit Home, officially entered the Chinese market

In 2001, the popularity of the ESPRIT brand continued to rise around the world, especially in Germany an increase of 84%, creating new records

Since 2005, dinosaur home has further obtained the agency right of ESPRIT home accessories

ESPRIT covers cities 100+ stores 200+ sales of 240 million+

ESprit Home’s new bedding in China is listed simultaneously with the European style, so that consumers can easily synchronize with the world trend. Cooperation consultation: 13297014812

Two: Dinosaur life:

The brand definition of dinosaur life: high -value/high cost performance/good -experienced fashion lifestyle brand. Brand mission: Let people enjoy high -quality, trendy and fashionable home lifestyle brand personality: optimistic and free life brand from positioning, commodity research and development, visual design, space design, packaging design, copywriting, marketing promotion is a complete system. With the same concept, the ESprit brand influence, the dinosaur brand supplements, radiating young people, creating an international home lifestyle brand that creates young fashion and spin a small home to penetrate and communicate. IP Operation IP operation: “A little dinosaur who loves the world and the story of his friends …” originated from the unique brand name “Dinosaur”. In 2019, the IP image of the theme of the little dinosaurs is born. Open brand IP operation. Little dinosaur IP will cover the design of the content extension of social media, the design and development of derivatives to the IP scene of the terminal store.

From the initial bedding to the daily derivatives, Petit Dinosaur carefully created a good home for the modern home. Easy, healthy, comfortable, and innovative is the core of Petit Dinosaur products. Cooperation consultation: 13297014812

Three: Dinosaur Angel:

As a brand born in generations, the Petit Dinosaur brand, based on the brand concept of “face value is justice”, will be widely sought after by Dina DNA, injected into maternal and infants, and is committed to fashionable people and people and people and people and people. Chao (Mom) Mengwa creates a high cost -effectiveness to follow the trend of home lifestyle. Petit Dinosaur revolves around the brand’s own dinosaur IP, starting with high -value home supplies, cutting into the mother and baby market, and gradually expanded to the full -category matrix of children’s and infants such as children’s clothing, toys, complementary foods, early education, to create a living and entertainment life ecology ecological ecology Essence

IP dinosaur dino:

“The story of a little dinosaur who loves the world and his little friends …”

It originated from the unique brand name “Dinosaur”. In 2019, Dino Dino, with the theme of Little Dinosaur Global Pickings, was born to open the brand IP operation. Little dinosaur IP covers from social media content extension, design development of derivatives to terminal store IP scenarios.

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Inherious the Nordic style and simple design, allowing you to fully enjoy the fun from color and pattern, feel the tension of life, and enjoy every moment of life. Cooperation consultation: 13297014812