I can’t help but take off my shoes secretly when wearing this socks.
In the autumn and winter seasons, people seem to have lifted the seal,
Every day, it is spent at the time of “wearing”, rising from 10%to 30%. After all, complex stacking can show an excellent level of matching. As an indispensable fashion item in stacking, socks are particularly important at this time.
The person who really pays attention to the wearing is beyond your imagination. Most of the clothes are versatile conventional models, and the 5cm exposed by ankle is the “real character”.
Get started with socks, you will play
If you don’t know how to play “an ankle match”, it is best to choose a brand that you can play than you can play, as if the first time you entered the Night Club, you have to have an old hand strap.
The Swedish brand Happy Socks is this role. Under the birth of the design capital, Stockholm, it is naturally a strange look.
The brand declaration is the “Born to be seen (everything was born for seeing)”. 99%.
As a “selling socks”, Happy Socks often does not do business, keen on various joint models, and also launched items such as underwear, swimsuit, and even the high -cold appearance of Nordic minimalist scores. Boundless and boundless.
△ Happy Socks’s swimsuit series launched this summer, the girl feels bursting. ins@Locokinoshipa
△ Happy Socks launched in 2015
△ In 2016, the style of painting seems to be getting more and more …
However, these seemingly unreasonable products are sold well. No matter what HAPPY Socks comes out, there are always a large number of loyal fans who buy it.
△ So far, Happy Socks has about 40 million pairs of socks selling more than 90 countries around the world.
△ Even the creativity of Happy Socks fans is invincible.
We can even say that Happy Socks is an inconspicuous accessory that promotes socks, becoming one of the power of fashion items.
Socks made by designers and advertisers
To say why its socks are so “drama”, look at the two founders of Happy Socks, and they understand that one is Viktor of graphic designer and illustrator, and the other has worked in the advertising industry for 10 years for 10 years. Advertising creative person Mikael, one person is responsible for creativity, one is responsible for execution, and the cooperation is perfect.
△ Two founders Mikael Soderlindh and VIKTOR TLL
At the beginning, only the socks with prank props on the market will have bright colors and prints (and most of the Simpson avatars). What people lack is a pair of socks that really have a sense of design and matching with each other. The emergence of happy Socks It’s like a timely rain.
Creative Director Viktor’s life creed is “All Play No Work, not working)”, don’t think about crooked. Viktor means “doing the design you want to do and turning your work into play.” So he “vented” the bold design that he had not passed on Party A before.
△ Junkfood theme socks with fast food brand
△ Funny toe socks cooperated with the rubber slippers brand HAVAIANAS.
△ Theme socks of cooperation with my world Minecraft
It is magical that after removing the restraint of the rules, the patterns on these socks have a trendy design sense, making the whole match particularly fashionable.
As soon as it is on sale, the entire fashion circle is exploded
Many celebrities can’t help it.
△ Ghost Horse Supermodel Cara Delevingne.
△ The popular Korean drama “You from the Stars” that year was wearing Happy Socks.
To design a sense of design, you must also wear comfortable
No matter how good the socks are, Say Hi, who is embarrassing with the thumb in less than a week, is a bit overwhelming. So happy Socks will never let this happen. When the big brands have moved the factory to Asia,
However, they still insist on producing in Europe.
They chose an experienced old Turkish production factory that is very close to Sweden, so that they can visit the factory at any time to ensure whether the color of the socks is bright, comfortable, and warm.
After the combed cotton line, short fibers are sieved, only the strongest and comfortable long fibers are retained, and then the well -known Italian Lonati machine is woven to cotton.
The toe part is jointly sewed by hand. In order to ensure that each pair of socks will not produce drums, the needle feet are smooth, and the toes are fully fit.
Finally, Happy Socks also uses a process called “silicon oil washing” to make the fabric softer.
In other words, having a pair of Happy Socks, not only the fashionable design, but also the sense of softness.
A pair of socks, hook up everywhere
“If HAPPY SOCKS is compared to one person, he must be good at social, friendly, and outgoing. He will always find new friends to go out for dinner.”
There are not many brands that can shoot socks as fashion blockbusters. Happy Socks is one of them. They cooperate with international photography masters more than once, and they also find well -known models to appear.
△ Happy Socks collaborated with fashion photographer David Lachapelle. (I think the big picture can’t be tried …)
△ Happy Socks 2016 LOOKBOOK, a top art photographer Ellen Von Unwerth.
I have to doubt,
VIKTOR is likely to sell its own design by selling socks.
For example, running with ROLEX design watches, designing motorcycles with Royal Enfield, designing shoes with Adidas, and even cooperating with independent film director Robert Rodriguez specially shot a short film for socks.
△ Watch cooperating with ROLEX, who can think of the sky -high watch brand will cooperate with a socks brand.
△ Everyone who cooperates with adidas Originals to find a series of fashion sports shoes.
△ even created the thrilling science fiction short film with the director Robert Rodriguez: Sock’em Dead.
Just like the Uniqlo UT series, which is also loved by young people, there are popular IPs, where there are Happy Socks.
However, compared with buying a phenomenon, you only need a pair of socks to have the design of your favorite stars or artists. I am afraid that there is no more value -for -money sale than this.
△ Cooperation with artist Keith Haring. firstname.lastname@example.org
HAPPY SOCKS cooperates with artists very freely. It only provides a booklet with blank socks pattern, allowing partners to design freely, and then hand over the design scheme to the factory for production without excessive interference.
△ The 95 -year -old “Fashion Old Grandma” White House designated legendary designer Iris APFEL cooperation series. Added rabbits, sheep patterns, and retro design of colors.
△ The Beatles Beatles Band’s cooperation model
△ Pop artist Andy Warhol collaboration.
△ The limited edition of The Rolling Stones, the design is inspired by the iconic “Lick” logo of the Rolling Stone Band, and combines the iconic electronic style pattern and color of Happy Socks.
How to “reveal my socks”
The unit price of socks is not high, and a lot of new tricks are played in the design. It is particularly easy to make people go. It takes a whole night to choose. The next day, I wake up and find that I seem to buy the socks in the second half of my life.
△ Happy Socks has initiated a topic called #PuTyourlowSup, and advocates letting everyone boldly show the socks.
So how do you show the good socks? Here are a few “Heart Heart scenes” that can perfectly expose socks, hoping to help you.
Freedom of socks: ●●●●●●
Vacation is the best time to let go of yourself, run to a strange and fresh place, you will not dare to do it, even if you dare not wear out the streets,
Tongtong on the body
△ I have to say that this mix is really absolutely absolutely. ins@trinnadeleon
At this time, it is the time that the patterns are complex and the colorful socks appear. Wearing plain but bold trousers or dresses can maximize the “qi value” of the socks.
Socks Freedom Index: ●●●● ○
If you wear a bright and loose sportswear, choose a pair of black and white socks, dots, or magic grids, and colorful styles and classic black and white Converse canvas shoes, as well as Vans that are worn. The most appropriate.
There are also gorgeous “feet movements” like playing skateboarding or riding bicycles. It is most suitable for stepping on a pair of bright colors. With the full -fledged socks, add the cool value to the best.
The street is the best place for couples to take pictures. Find the most commonly patronized coffee shop, or one of the most commonly passed by two people, take a warm couple photo.
△ Happy Socks Valentine’s Day Limited Elite. email@example.com
High -end couple clothes are not two people wearing the same clothes, but every single product from head to toe. It seems the same but has different tones and tailoring. Oh yes, two people have been together for a long time, and even the taste of socks is surprisingly consistent.
△ Parent -child socks are also super cute! ins@chichification
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The selection of socks that can be matched in the wild is not very high, after all, walking in nature,
It will be better to weaken the traces of human participation
For example, choose plants that are also from nature, or color schemes echoing mountains, rivers, lakes and sea.
A pair of Martin boots with obvious traces, or soft leather shoes with folds are all good ways.
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Why do you say that the socks at home are relatively low? Now that you plan to nest at home today, give up the patterns that make you feel nervous or spiritual. After all, comfort and relaxation are the first mysteries of home.
△ I plan to eat barbecue tonight. ins@bereniceriu
Of course, you can also choose all your favorite patterns in all socks. After all, you don’t have to wear shoes, so you can enjoy the beauty of its boldness!
△ Unique display skills are also important. ins@javierpardo_
(Hidden value ●●●●●)
Nowadays, the workplace is not just a suit leather, even the Canadian Prime Minister Justin Trudeau has to stubbornly show the unruly side of the socks.
△ When I met Christina Ragard, president of the International Monetary Fund, we wore a pair of “Star Wars” “Chuba” socks when he met with the president of the International Monetary Fund.
△ Even when attending the homosexual parade, he paired with a pair of rainbow coloring socks.
If you don’t want your colleagues to guess you completely, it is a pretty good choice to show a real self at 5cm of the ankle. If someone happens to find that you have a small idea, then congratulations, you have found a hidden similar kind. Oh.
△ Happy Socks and Pink Leopard Cooperation Series
How can I have a small happy moment in life?
For example, wake up in the morning and face a beautiful socks in a drawer,
Care carefully whether it is red, blue or yellow today,
Is it stripe, wave dot or grid,
If it is an important day,
You have to come up with a precious artist limited amount.
△ As a sock control, I can’t help but want to shout loudly: Sock is my body!
Leave a message to talk to F:
Are you free to achieve socks?
*Some pictures in the article are from the Internet, and the copyright belongs to the original author
Pay attention to us, one step closer to the ideal life
Socks Freedom Index: ●●●● ○
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