Why do you sell the camera to sell than digital cameras?

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[PCONLINE Reviews]

The digital camera market is getting atrophy. Everyone knows. The main reduced market is an ordinary consumer group. These consumers usually bought a mobile phone that took pictures of a photo. I didn’t plan to buy a camera. However, there is a product in the camera industry to sustainably, no matter what everyone’s demand for digital cameras, the demand for it is still not reduced, this is the Fuji’s color camera. Today, I will explore why it can sell it against the trend.

为什么拍立得相机卖得比数码相机火?

Fuji’s color camera is also the camera that we often say, once imaging cameras. Put into the photo paper, you can output photos immediately after shooting. This shooting experience is very similar to the previous Polaroid camera. Different are the cost of Fuji’s color camera, let more people experience this shooting, so Baoli is not turning today, Fujiyu is selling very fire. But in fact, a piece of camera is a few hundred yuan, but the photo paper is 6,7 yuan, and how many costs can’t take it, it has already caught the digital camera. It is still hot in such a way that it is still hot. Special reasons.

Polaroid once imaging cameras is the most classic photographing camera

In the film era, an imaging camera can see the shooting effect immediately. This is what the film camera can’t do. Its meaning is similar to the digital camera. It is to see the shooting effect after shooting, instantly share it. Therefore, the Polaroid of the time is very popular, and sales are also very hot. However, in the process of digitalization, Polaro is not caught up, so it hangs. Today, Polaroid is still there, but there is no original brand style. Fuji is in the process of developing digital cameras, continuing traditional photo image of the image, launched a launch of the camera, becoming an alternative shooting option in this market.

为什么拍立得相机卖得比数码相机火?

Playing the camera’s development method and photo hue is very popular

The principle of Fuji photographed the camera is not currently used to output common ink jet, but to restore the imaging principle of the past film era, the phase paper is a film that can be photolithographic and a bag can show the exposure of the base. Composition of the drug. After shooting, the photo will be output directly from the camera. Sub-based sensing. When the camera pushes the photo, it is compressed by the drug juice, and the film is developed. Therefore, there is no image when the photo is output, and it will be slowly developed while it is necessary to keep the color style of the film. This approach is not new in the film era, but few people know the principle of film imaging, but it turns into the current lifting stock. More importantly, Fuji, who is born, has always been good at producing such products, and it is a monopoly brand that is transacted to an imaging camera.

为什么拍立得相机卖得比数码相机火?

The camera sales is hot and its alternative shooting experience has direct relationship, grabbing young people’s hunting mentality, gradually become a pick-up artifact. On the other hand, the low price of the camera attracts more user groups, expands the user base, forming the player circle that is set, and the sales of subsequent photos are not used. Nowadays, it is difficult to buy a digital camera, but it is easy to implement the camera that persuaded the one-time imaging, the main reason is that the above two points. Fuji photographed the camera found a shock of the shock of the camera industry and realized counterattack.

Fuji photographed camera structure is relatively simple, so a lower cost can be done

为什么拍立得相机卖得比数码相机火?

In fact, the imaging principle of shooting is very simple, the camera structure is also simple, mainly the control of the lens partial mirror shutter, the rest of the mechanical linkage, far from the digital camera is so precise, but because of the crowd of people People, so Fuji still uses a trick, turning a pattern to stimulate consumers to pay.

为什么拍立得相机卖得比数码相机火?

Fuji MINI8

Fuji MINI90

One is a camera that launches different levels, different shapes, and different photo sizes, like MINI8, which is cute, obviously the favorite of female users, MINI90 retro taste, more suitable for male users. The price of the body is not expensive, the key is that the photo price is not expensive, and the price of the standard size is similar, and it can be used on demand when purchased.

Fuji Hallo Kitty version

为什么拍立得相机卖得比数码相机火?

Second, on the basis of existing models, Fuji has also launched a variety of limited editions and limited editions, introducing Hallo Kitty, Jinkage, One Piece, etc. Cartoon role to introduce custom versions, and also introduced special patterns photo paper. Further enhance the emotions of young people. Recently I heard that Fuji is ready to have a new model, and the update speed does not lose the digital camera. Have to say a sentence to Fuji: The city will play!

为什么拍立得相机卖得比数码相机火?

Many of the stimulus sales factors on the camera are patterned, and the digital camera has also been used. Including pushing new, so on. It’s just that the core is not changed, it is the view of the consumer to digital cameras. Patting the camera because of a special shooting experience, for the hunting state, many people are willing to try to buy. But the digital camera is in the mature product system, even if the way is used, everyone still thinks it is a digital camera. And I have already considered a digital camera again, most people’s thinking is such a set.

Casio TR series Selfie artifact has been the favorite year

为什么拍立得相机卖得比数码相机火?

Casio TR Series Selfie artifact is a product that jumps out of the regular development in digital cameras. Even if so, it is impossible to further broaden the market for the crowd. More importantly, digital cameras are highly related because of the technical level, and the price threshold is set high. It is necessary to attract consumer entry to need more conviction. Digital cameras now walk high-end professional routes, actually avoiding the consumer mentality of most consumers. Because professional users value more performance performance, as long as they do things on camera performance, they can get good sales. Even so, we still hope that digital cameras can learn from the way to make an idea, and launch products that make more consumers accepted.

Why do you sell the camera to sell than digital cameras?