How should children’s bicycles be selected?
From March to June each year, it is the peak sales season of the domestic bicycle industry, and it is also the most comfortable season for children to ride. Whenever this time, many parents become extremely confused because they don’t know what brand and car should be bought.
As a result, many manufacturers will be recommended to write various articles from their own perspective. Some madness, some madness, some claim to be comfortable riding, and some use sales and patents to endorse … In fact, in my opinion, for ordinary families, it is not necessary to get so troublesome at all. It is enough to refer to the choice of others.
According to the experience of@车 KIDS, the first factor that affects the majority of people buying decisions is the budget, which is a good range before choosing the favorite in it. So today, we simply recommend a few cars from the perspective of price.
1. The scope of budget is divided into 4 gear: less than 300 yuan, 300 yuan to 499 yuan, 500 yuan to 999 yuan and more than 1,000 yuan.
2. Recommended models are based on the sales of cat platforms. More precisely, the number of monthly sales on the day of writing. The situation of multiple links in the same car is on the list.
3. Only 5 cars are recommended for each gear. We are not professional institutions for the list. Each price of 5 options should be enough.
4. The reference price is mostly the minimum price.
One, less than 300 yuan
Overall feels that all models are bulky. Although the price is not high, the five internal organs are all available, and some are even compared with high -priced models. However, there is never a low price in this world, and it must not be beautiful, so everyone must be psychologically prepared before starting.
1. Xiaoya Bird’s little warrior, reference price of 148 yuan, monthly sales of 32,000 strokes
2. Flying pigeon buses, reference price 168 yuan, monthly sales 9132 pens
3. Phoenix shock avoidance car, reference price 298 yuan, monthly sales 7384 pens
4. Happy partner children’s car, reference price 199 yuan, monthly sales 6577 pens
5. Princess Phoenix, reference price 278 yuan, monthly sales 6333 pens
2. 300 yuan to 499 yuan
At this price, it was almost taken by Phoenix. However, there is a phenomenon that it should be noted that the hot -selling models are concentrated in the early 300, indicating that there is a problem with the current price interval. The fifth place is the Youbei Performance Car. The flagship store is priced at 498, and the Phoenix models present two extremes, one at the starting point at the end. From the official pictures, you can still see a penny and a penny. At present, Youbei is promoting the procedure partner applet. You can get the coupon or purchase the commission. If you see this car, you can find out.
1. Phoenix shock avoidance car, reference price 318 yuan, monthly sales 7384 pens
2. Princess Phoenix, reference price 318 yuan, monthly sales 5365 pens
3. Phoenix 2020 new model, reference price 418 yuan, monthly sales 5336 pens
4. Princess Phoenix, reference price 328 yuan, monthly sales 4422 pens
5. Youbei Performing Cars, Reference Price 498 yuan, monthly sales 3092 pens
3. 500 yuan to 999 yuan
The quality of this price has improved significantly, one by one, one by one. Based on the use, the model also begins to show diversity. If the models above are basically urban roads and communities, the price starts at this price. From a brand perspective, the advantages of Youbei, the professional children’s car brand, began to highlight, and exclusively occupy 3 seats.
1. Youbei Performing Cars, this is more special, 498 is only a 12 -inch model, but now 12 -inch bicycles are almost replaced by children’s balance cars. Therefore, many people start buying children’s bicycles directly from 14 inches. The owner of Youbei performing the car is 4 inches to 20 inches, and the flagship store price is 528-618. Therefore, it is okay to appear at this price.
2. Shanghai permanent mountain vehicle, the reference price is 520 yuan, monthly sales 2538 pens
3. Good children Children’s bicycle, the reference price is 539 yuan, and the monthly sales are 1983. Did you find it? This car is very similar to the new 2020 products of Phoenix, so who is imitating who?
4. Youbei Flying Bear, the reference price is 598 yuan, and the monthly sales of 1759 pens
5. Princess Yibei Jennie, the reference price is 528 yuan, and the monthly sales are 1636. A few days ago, Li Xiaolu shared a short video, and her daughter Tianxin rode this one.
Fourth, more than 1,000 yuan
Judging from this list, Yibei Star -ware Speed in the top 5 products, exclusively occupied 3 seats, can be called the absolute king. Based on the principle of recommending 5 cars, we will add 2 more positions in the future.
1. Youbei Star Speed, the reference price is 1098 yuan, and the monthly sales 701 pens
2. Youbei Star Speed, the reference price is 1098 yuan, and the monthly sales 653 pens
3. German EROADE mountain car, reference price of 1088 yuan, monthly sales 435 pens
4. BMW children’s car, reference price of 1599 yuan, monthly sales of 290 strokes
5. Youbei Star Speed, the reference price is 1098 yuan, monthly sales 259 pens
6. Xiaoyu Children’s Car, reference price of 1085 yuan, monthly sales of 234 pens
7. Decathlon mountain car, the reference price is 1099 yuan, monthly sales 227 pens
Judging from today’s data, the bicycle market of less than 500 yuan is basically occupied by Phoenix, which is the advantage of traditional well -known brands. However, in the market of more than 500 yuan, professional blooming brand Youbei has become the biggest winner. At the same time, in the market above 500 yuan, the use of vehicles has begun to be subdivided, and mountain vehicles have become an important branch. This also explains to a certain extent. The age of users at this price section is significantly larger, and different needs have begun to generate different needs.
In summary, it seems that Youbei has achieved a stand -alone show. This is also a manifestation of market recognition. In the low -end market, the rule of traditional brand Phoenix also confirms the value of the brand from the side.