BURBERRY London flagship store opening! Designed with classic gritter, it is worthy of playing.
Burberry NO.1 Sloane Street
Flagship store design
British luxury brand Burberry has founded 165 years since its inception, the strong British wind and classic plaid patterns were their family standard, black, white, and red, but also on the brand’s clothing,
It is also used in the decorative design of the flagship store.
Just recently, Burberry opened a new flagship store in central London – Burberry Sloane Street. Working with the Italian architect Vincenzo de Cotiis, once again echoing the most standard iconic icon with classic grille.
△ Vincenzo de Cotiis
This flagship store is located in Slin Street, the Knight Bridge, covers an area of 857 m2, a total of three floors, and the original ten rooms in the construction are all transformed into retail space.
The new flagship store is chosen in the center of London, and is close to the Burberry brand history – founder Thomas Burberry has opened his first store in the SW1 area, and now it is now Burberry. House is the location of the brand’s global headquarters.
The architectural facade is also classical and modern blending, and the two-layer arch window and a layer of glass window contrast are clear.
Into indoors, smooth white fingers, glass and mirrors reflect light, creating a bright and open atmosphere. Simple coloring and metal frame with light luxury, chess tiles have a distinctive sense of modern.
The most smartly is the brand classic griller element is integrated into the design of the ceiling. Look carefully, the lamp strip is made of black and white grillat lines.
The chamber is divided into the same display space like gallery, which is used to show seasonal costumes in a square frame made of champagne stainless steel. The color of the frame is also echoing the classic beige of Burberry.
At the same time, the designer also adopted some modular design, which can move the metal hanger and curtains, let it transform here to private talks.
Also attract eyeballs, there are white devices, windbreaks or hanging or placed in the middle of the cylindrical column, create an open luxury in the middle of the cylindrical column.
The space showing the package accessories is separated from a folding door with a beige carpet.
Chess paper chip tiles like a streamer, in series, different spaces.
Black and white tiles also paveled on the top of the steel frame to the upper floor, and the entire stairwell is widely used in metal frames and glass, creating a changing space experience.
Come to the upstairs, the same open space with white, “Plaid” ceiling continues the space theme.
The black frame is chained with the arched window to connect to a row, emphasizing the classical facade of the building.
Different materials depict the same framework lines, and the details are high.
This layer also has a curved shoe display station.
The third floor is a men’s clothing, unlike a two-layer, this layer adopts a large number of white water mill with stainless steel hangers, and the style is very fast.
Vincenzo de Cotiis constitutes a seating area and a settling station, emphasizing space building asymmetry.
Vincenzo de Cotiis is an Italian architect, designer, is also one of the 100 most influential designers around the world.
△ Vincenzo de Cotiis and wife Claudia Rose in Tuscany Villa
Cotiis is very interested in historical traces. He combines luxury materials with recycled glass, stone with wood, combining unique works. His custom furniture penetrates history and modernity, with Burberry this theme.
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Burberry This London store is the perfect balance between traditional flagship stores and fashion concept stores. But it has a significant difference between the flagship store opened in Shenzhen last year.
The biggest difference is still in the design of social interaction. Here customers can use mobile WeChat to show interaction with the window, which is completely the groundbreaking change of the Chinese market. This also shows that the brand must add more Local elements in the design of the retail store to have a better gene continuation.